Grupo Silvio Santos has revealed a partnership with OpenBet in order to bring Todos Querem Jogar (TQJ) to life in Brazil. They will be utilizing OpenBet’s comprehensive betting ecosystem, including responsible gambling technology, player account management (PAM) system, and managed trading services.
The agreement was finalized after Grupo Silvio Santos applied for a license on the 19th of August, securing their spot in the legal market launch date of 1 January 2025. This move aligns with the conglomerate’s goal to leverage their extensive media reach, reaching over 113 million Brazilians monthly through shows on SBT.
José Roberto Maciel, CEO of Grupo Silvio Santos, is confident that the partnership with OpenBet will position TQJ as a key player in the Brazilian betting market. He highlighted OpenBet’s successful collaborations with other media betting brands, emphasizing their commitment to responsible gaming and innovative product experiences.
OpenBet CEO, Jordan Levin, expressed his excitement for the collaboration with Grupo Silvio Santos, recognizing the conglomerate as a paramount figure in Brazil’s entertainment industry. The aim is for TQJ to become a leader in player protection in Brazil by utilizing OpenBet’s compliant solutions and expertise in handling significant betting traffic.
The partnership will also see the implementation of OpenBet’s bet builder experience, risk management guidance, and cutting-edge technology for responsible gaming and anti-money laundering. This comprehensive approach aligns with Grupo Silvio Santos’ commitment to providing a seamless and secure gambling experience for players.
Both parties are optimistic about the future of TQJ in the Brazilian regulated sports betting market, with projections indicating a turnover of $34bn by 2028. Leonardo Sampaio, chief information officer of Grupo Silvio Santos, emphasized the importance of offering top-tier betting experiences while upholding strict compliance procedures to ensure a superior product for players.
In conclusion, Grupo Silvio Santos and OpenBet are poised to revolutionize the Brazilian betting landscape with their partnership, setting a new standard for responsible and engaging gaming experiences in the region.
