In the tumultuous year of 2020, the landscape of the gaming industry shifted drastically, giving rise to the birth of 7777 Gaming. Led by CEO Milen Ganev, the company is carving out a niche for itself by focusing on creating highly customised and personalised products that stand out in a market overflowing with competition.
The journey of 7777 Gaming began in January 2020, when Milen Ganev’s business faced a significant setback with the loss of its biggest client, National Lottery Bulgaria. The private operator was forced out of the market due to legislation granting Bulgarian Sports Totalisator (BST) a monopoly over lottery games. The challenges continued to mount as the Covid-19 pandemic swept across the globe, bringing the world to a standstill. Reflecting on these difficult times, Ganev acknowledges, “It was a tough year.”
However, amidst the chaos and uncertainty, the idea for 7777 Gaming took shape, targeting the B2B gambling market. The company made its debut at ICE London in April, marking the beginning of a new chapter. “It turned out that tough times created great opportunities for us,” Ganev reveals. The disruption caused by the pandemic, coupled with an increasing demand for home entertainment products, paved the way for strategic moves that accelerated the company’s digital transformation.
With a team boasting extensive experience in various forms of entertainment dating back to 2000, when the business initially launched prepaid internet access cards in Bulgaria, 7777 Gaming has a diverse background. The company has worked with renowned international brands such as The X-Factor, Big Brother, and Dancing Stars before venturing into the realm of gambling in 2012.
This rich legacy laid the foundation for 7777 Gaming, as Ganev explains, “Our main idea was to leverage 22 years’ experience in creating online games, interactive TV shows, televoting, games, and traditional lottery solutions into something new, innovative, and transformative to the igaming world.” The company aims to offer a fresh take on familiar concepts, presenting “a new version of something you already know and like.”
Describing the allure of their games, Ganev notes, “When you see our games, you usually say, ‘I know! It reminds me of…’. Then when you start playing, the combination of the maths model, graphics, and animations add in all the surprises. It makes you want to see more.”
Acknowledging the competitive landscape of the gaming industry, Ganev emphasizes two key advantages that set 7777 Gaming apart. Firstly, the company’s product portfolio is diverse, highly personalised, and unique. The shift towards increased online engagement due to the pandemic has driven demand for quality content, prompting 7777 Gaming to release over 100 games developed by a team of 80 experts.
Secondly, Ganev highlights the company’s fully customised approach as a key strength. Each title can be tailored to address specific pain points for operators, offering features such as local versions of games, special bonus tools, local jackpots, themed weeks, and monthly tournaments. Ganev stresses that strong maths models and impressive graphics are no longer sufficient for a game to succeed in today’s market.
As 7777 Gaming continues to navigate the competitive landscape of the gaming industry, the company remains committed to offering innovative, tailored solutions that captivate players and operators alike. With a passion for creativity and a drive for excellence, the team behind 7777 Gaming is poised to make a lasting impact in the world of igaming.
